Salescrusher

Meet The Expert Team


We’re a team devoted to helping develop your Comfort Advisors (Residential Replacement Salespeople) and Selling Technicians. Unlike others, we work strictly with residential HVAC contractors.

We know the business inside and out – with over 90 years combined experience. You’re not getting “generic” sales training. Your people get the skills, mindset and hustle necessary to succeed in today’s world of residential heating & air conditioning.

Rick Hutcherson


Now, you've probably heard of him... but maybe you haven’t.

Rick is the guy who created the
FIRST sales school for the residential HVAC world - “Future University”...

The training division of the old Contractor Success Group. This goes back to 1991.

Rick taught thousands of salespeople and selling techs for years in the classroom at Future University in St. Louis before leaving to start his own HVAC business.

And in the last 30+ years, he's been the
“top secret” trainer who gets flown into work onsite with companies that could afford his outrageous high consulting fees...

Or attend his $2,595 per person 2-day “A-Z” Sales Bootcamp.

Chris DiRe


Literally grew up in the HVAC business, buying into his family’s heating & cooling business in Buffalo, NY...awarded Contractor of the Year by Contractor Success Group...exploding sales by 300% before selling it to the first publicly traded HVAC consolidator, Service Experts.

His telemarketing room was so successful in generating new tune-up customers that contractors traveled across the country to see it firsthand and be trained by Chris.

Recognized as one of Top Ten Amana dealers in the country.

Went on to co-found SuccessWare, one of the fastest growing service management software companies for the HVAC, Plumbing & Electrical field.

​Grew SuccessWare from zero clients to 836 before selling to Clockwork Home Services.

Articles published in major trade magazines - including P&M Magazine, The Successful Contractor and Contracting Business.

​Co-founded Krystal Klear Water, an exclusive line of water filtration products sold exclusively thru a dealer network of Plumbing & HVAC contractors...the only brand endorsed by customers like Kourtney Kardashian, Ricki Lake, Anna Faris, Daryl Hannah and more.

​Has spoken on stage at over 50 various PSI and AirTime conventions to thousands of plumbing & HVAC contractors.

Rob Olic


Now, Rob Olic is a best-selling author & business consultant...

And he's also the former
Director of Marketing for the Small Business Development Center at the Wharton School of Business...

Yes - the most prestigious business school in the country!

So you don't get just ONE coach - you get an entire team.

Plus you get special guest experts...

You get to hear from some of the top salespeople and selling techs in the country.

Call 716-568-4980

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